The Moroccan caftan stole the show at the Paris Oriental Fashion Show.

Two Moroccan designers brought a collection to the Oriental Fashion Show that was full of traditional local details with a contemporary twist.

On July 5, Paris hosted the Oriental Fashion Show, showcasing a wide range of talents from the Orient and Morocco. The fashion show gives Moroccan designers exposure to an international audience and helps them connect with others who share their love of fashion regardless of their location or background.

Nadia Ksiyer and Mouna Benmakhlouf, two Moroccan designers, showed their wares at this year’s Oriental Fashion Show. The two designers of the caftans claim that they are trying to maintain and pay tribute to Moroccan culture by basing their work on local craftsmanship and putting modern features into them. Their goal is to provide an understanding of Moroccan fashion that strikes a harmony between two eras. 

When it comes to their respective collections, both designers exhibit a distinct yet complementary point of view. Nadia Ksiyer, a designer with limitless creativity, put her own spin on the caftan by using unexpected motifs and a deft hand. 

Also see: Fatima Al-Zahraa Al-Idrisi’s Approach to Fashion and Heritage Preservation in Morocco.

The dress styles of her mother and grandmother in the Moroccan city of Tangier have served as inspiration for her work. Nadia’s imagination compels her to create works that reference iconic moments in Moroccan history, distinctive regional architectural elements, and the country’s plethora of natural resources.

Mouna Benmakhlouf, on the other hand, uses unconventional materials and new forms to create exquisitely refined pieces. She established her own label after earning a degree in fashion design in the French capital. She used cutting-edge methods to give her caftan collection a contemporary spin, showcasing it at this year’s Oriental Fashion Show. 

The classic caftan is a garment steeped in Moroccan history and custom. The caftan is a garment with deep roots in both Berber and Arabic culture that originated during the Islamic Middle Ages. In little time at all, the caftan became an internationally recognised icon of Moroccan style.

Morocco is seeking to get the traditional caftan included to the list of intangible cultural assets maintained by the United Nations Educational, Scientific, and Cultural Organisation (UNESCO). The purpose of this choice is to formally recognise the caftan as an important part of Morocco’s heritage.

Fashion shows have been captivating audiences worldwide for decades. These glamorous events are more than just displays of haute couture; they are a celebration of creativity, artistry, and the ever-evolving world of fashion. With each season, designers showcase their latest collections on the runway, setting trends that will influence the way people dress for months to come. This article delves into the history, significance, and transformation of fashion shows, exploring how they have become a cornerstone of the fashion industry.

The Evolution of Fashion Shows

The concept of fashion shows can be traced back to the mid-19th century when prominent French fashion houses would present their latest creations to select clients in private salons. These intimate gatherings allowed designers to establish personal connections with their clientele and gain valuable feedback on their designs. However, it wasn’t until the early 20th century that fashion shows began to resemble the grand events we recognize today.

In the 1900s, the legendary French designer Paul Poiret staged the first public fashion show in Paris. His innovative approach involved live models parading his creations down a runway, capturing the imagination of fashion enthusiasts and drawing the attention of the press. Poiret’s initiative marked a turning point in the fashion industry, as more designers adopted this public presentation format.

The Rise of Fashion Capitals

As fashion shows gained popularity, certain cities emerged as fashion capitals, setting the stage for the global fashion scene. Paris, with its rich history in haute couture and iconic designers like Coco Chanel and Christian Dior, took center stage in the early 20th century. The post-World War II era saw the rise of Milan, New York, and London as prominent fashion hubs, each with its unique style and vision.

Today, these cities host major fashion weeks, where designers from around the world come to showcase their collections to buyers, celebrities, and media. The “Big Four” fashion weeks include New York, London, Milan, and Paris, each playing a pivotal role in shaping the global fashion landscape.

The Fashion Show Experience

Fashion shows are more than just glamorous runways; they are immersive experiences carefully curated to showcase a designer’s vision. From the moment attendees step into the venue, they are enveloped in an ambiance that reflects the essence of the brand. Elaborate stage setups, music, lighting, and even fragrances contribute to creating a captivating atmosphere that complements the designer’s collection.

Front-row seats are reserved for celebrities, influencers, and esteemed fashion industry professionals, while photographers and media jostle for prime positions in the photographer’s pit. For those who cannot attend in person, live streaming and social media coverage ensure that fashion shows reach a global audience.

The Business Behind Fashion Shows

While fashion shows are undoubtedly a spectacle, they are also essential business tools for designers and fashion houses. These events serve as the primary platform for launching new collections, garnering media attention, and attracting potential buyers. High-profile fashion weeks provide designers with an opportunity to secure orders from prestigious retailers, thereby propelling their brands to international acclaim.

Fashion houses invest substantial amounts in organizing these shows, from venue rentals and model fees to staging and production costs. Despite the lavish expenses, the return on investment is often measured in terms of brand exposure, increased sales, and heightened prestige in the fashion industry.

Pushing Boundaries: Themed Shows and Diversity

As the fashion industry evolves, designers continually seek innovative ways to make their shows stand out. Themed shows have become increasingly popular, where designers present collections inspired by various artistic, cultural, or social concepts. These themes breathe life into the runway, offering spectators a deeper connection with the creative process behind the designs.

Additionally, fashion shows are gradually embracing diversity, breaking free from traditional beauty standards and promoting inclusivity. Designers are casting models of various ethnicities, body types, and ages, reflecting the diverse demographics of their audiences. This shift towards inclusivity has been widely praised and has propelled the fashion industry towards a more accepting and representative future.

The Digital Revolution

The advent of the internet and social media has revolutionized the fashion show experience. In the past, fashion shows were exclusive events accessible only to industry insiders, celebrities, and select guests. Today, social media platforms like Instagram, Twitter, and YouTube have democratized access to these shows, allowing fashion enthusiasts from all walks of life to participate virtually.

Fashion brands now live-stream their shows, allowing followers to witness the event in real-time from the comfort of their homes. Social media influencers and bloggers provide live coverage, sharing their perspectives and favorite looks, further amplifying the reach and impact of each show. This digital transformation has turned fashion shows into interactive global phenomena, fueling the fervor for the latest trends and designs.


Fashion shows have come a long way since their inception, evolving into extraordinary spectacles that captivate audiences worldwide. These events showcase not only the artistry of designers but also the cultural and societal undercurrents that shape fashion trends. From the exclusive salons of Paris to the digital age of the internet, fashion shows continue to push boundaries and redefine the way we experience and consume fashion. As we move into the future, these captivating showcases of style will undoubtedly remain an integral part of the ever-changing world of fashion.

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